I have been telling stories my entire life. Like most kids it was to stay out of trouble or put some blame elsewhere. As a teen growing up on the BBC2 Moviedrome slot curated by Alex Cox, film became an escape to weird and wonderful worlds. I am inspired by cinematic experiences that transform how we think.

These days we are all saturated with video content and we know a good story stands out because it's authentic and honest. That's not to say it's only factual content that works. Most thrilling stories are pure fantasy. I think it's the truth in the telling that makes a story great.

I am an independent writer, director and editor with a wealth of experience from large and complex shoots all around the world. I direct commercials, content and promos for the best creative agencies and well-known brands including Kinder, Sony, Rachel's Organic, BBC, Mothercare, BRITA, iTV, Peugeot, Galbani, Land Rover, Channel 4, E.ON Energy, Tampax, 3M, Fiat, DHS, Merck, Selfridges, DairyCo, Microsoft, Novo Nordisk, Jaguar and Red Bull.

A Silver Medal for Film Craft at the PM Digital Awards in 2017, Two Clio Awards, an IPA Award and a Global Award in 2016 add to a successful 2015 including Gold at the Global Awards, Gold at the PM Awards and Silver at the PM Digital Awards for Film Craft.

Before going freelance, I worked as a creative in both advertising and TV for several years. I bring this experience and infectious enthusiasm to every day because I love what I do.