I have been telling stories my entire life. Like most kids tall tales were for staying out of trouble or putting blame elsewhere. As a teen obsessively watching Alex Cox’s Moviedrome - film became an escape to other places and people. It was a glimpse into worlds very different from the rural New Age commune that I grew up in.
Then and as now I am inspired by cinematic experiences that transform how we think.
These days we are all saturated with video content and we know a good story stands out because it's authentic and honest. That's not to say it's only factual content that works. The most thrilling stories are pure fantasy. I think it's finding the truth in the writing, performance and the telling that makes a story not just good but great.
I am an independent writer, director and editor with a wealth of experience from large and complex shoots all around the world. I direct commercials, content and promos for the best creative agencies and well-known brands including Kinder, Sony, Rachel's Organic, BBC, Mothercare, BRITA, iTV, Peugeot, Galbani, Land Rover, Channel 4, E.ON Energy, Tampax, 3M, Fiat, DHS, Merck, Selfridges, DairyCo, Microsoft, Novo Nordisk, Jaguar and Red Bull.
I don’t do this for the awards but occasionally it’s nice to know that other people like what you do. A Silver Medal for Film Craft at the PM Digital Awards in 2017, Two Clio Awards, an IPA Award and a Global Award in 2016 add to a successful 2015 including Gold at the Global Awards, Gold at the PM Awards and Silver at the PM Digital Awards for Film Craft.
Before going freelance, I worked as a creative in both advertising and TV for several years. I bring this experience and infectious enthusiasm to every day because I love what I do.